CREDITS
Facebook App content created at Creative X. CD: Jan Jaworski, Creatives: J Smith, Florencio Zavala, Producer: Whitney Ferris, Film directed by: Nicholas Menard and Manshen Lo for Nexus Productions, Static Illustrations by: Closer & Closer
Whole Foods Campaign / Holiday created at MullenLowe Los Angeles. GCDs: Jeff Beberman, Barton Corley, Creatives: Mike Czako, Laura Beck, Hilary Smith, Faith Ivory, Chanler Bledsoe, Design Director: Florencio Zavala, Designers: Erica Gibson, Mary Smudde, Denzel Hill, Jamie Nichols, Emilie Hahn, Josh Neilsen. Photography: Maren Caruso, Gentl and Hyers. Styling: Marian Cooper Cairns, Sue Li
Acura rebrand and campaigns created at MullenLowe Los Angeles. ECD: Margaret Keane, GCD: Gavin McGrath, Gustavo Sarkis, Design Director: Florencio Zavala, Designers: Michael Molinaro, Denzel Hill, Norman Brown, Jusung Woo, Jamie Nichols, Eric Schroeder, Christian Perez-Morin, Sandra Seo. Creatives: Ty Hayward, Mike Czako, Martin Pagh Ludvigsen, Dylan Schwartz, Sean Stell, Natasha Hugeback, Bryan Carroll, Aroon Mukhey, Sticker animation: @valeris, @hazenbecker, Taylor James.
Google Play Campaign / Editorial created at BBH Los Angeles. ECD: Pelle Sjoenell, CDs: Josh Webman and Peter Albores, Creatives: Kwaku and Tyree, Design Director: Florencio Zavala. Designer: Joel Speasmaker, Copy: Simon Steinhardt, California Sunday: Chas Edwards and Douglas McGray. Animation: Manson, Jack Cunningham, Nicolas Ménard, James Blagden, Brian Rea & Pablo Delcan, Freddie Arenas, Will Rose, Drew Tyndell, Julian Glander.
Martin Garrix identity created at BBH Los Angeles. ECD: Pelle Sjoenell, Design Director/Designer: Florencio Zavala, Photography and cover art: @martingarrix.
The #SchoolsNotPrisons Tour was produced by Revolve Impact, and supported by The California Endowment and The California Wellness Foundation. Photography: @_notprisons, @joeytobinphoto.
BIOGRAPHY(FÍA)
Florencio Raul Zavala is a Xicanx* creative director, designer, artist, educator, typographer and founder of Estudio Zavala, a conceptual design and illustration practice addressing global needs via local actions and partnerships. Recent clients include the California Endowment, Playboy, Honda Latino, IntoAction! and the city of LA.
Zavala’s work was born in the artist studio but extends across branding, art direction, digital, social, print, OOH, experiential, packaging, moving image, retail and data visualization. He is an ADC Young Gun, a Print New Visual Artist and his poster work is part of the Decorative Arts and Design collection at LACMA. His work was recently featured in Inside Out & Upside Down: Posters from CalArts 1980–2019.
Previously experience includes Design Director at Apple (Services), VP, Head of Design at MullenLowe LA (Whole Foods, Acura, Patron, EVA AIR), Design Director for BBH LA (Google, SBE, E!), Adjunct Professor at Otis College of Art and Associate Creative Director and Studio Manager for Shepard Fairey's Studio Number One. During his time at Studio Number One, Zavala helped launch Swindle, a street culture publication that ran from 2004 – 2009, and featured in-depth interviews with creative visionaries such as Debbie Harry, Vivienne Westwood, Faile and Grandmaster Flash.
In 2021 Zavala relocated to Hollywood, FL with his wife and two daughters to be closer to family and bring West coast style East.
*Scholar David Gutierrez states that Xicanx "accentuates indigenous connections among historically minoritized groups that are often categorized through a Eurocentric lens" and also acknowledges that the term removes colonial-imposed "gender biases that often exist in categorical labels [such as Latino or Chicano] to recognize the non-traditional gender diversity within our Xicanx community." Scholar Pedro J. DiPietro states that Xicanx is inclusive of all genders and gender non-conforming people and destabilizes the centrality of cisgender masculinity in Xicanx communities.
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VALUES + PRINCIPLES
Be good. Do good. Make good. Always.
Design is a part of our lives. Solutions must have people in mind.
The medium is the message. Where we communicate informs how we communicate.
To understand the needs and challenges of your audience, make them yours.
Clarity of vision separates confidence from uncertainty.
Good typography is boring. Fun typography is better.
Style = substance. It mirrors one’s values, aspirations and character.