EVERYTHING WE EVER IMAGINED

The 2019 Acura RDX represents a bold evolution in performance, design, and technology, inspired by the Precision Concept prototype. Our team developed the campaign look and feel, using a mix of practical and CG magic. Its launch was supported by a comprehensive 360-degree campaign, featuring vibrant spots, striking print visuals, and hyper-targeted influencer content to showcase the RDX’s dynamic redesign and innovative features.

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Broadcast / OLV

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Dynamic digital media placements

Social Influencer Guides

Product Feature Content

Pinterest Activation

Created at MullenLowe Los Angeles.
ECD: Margaret Keane, CDs: Ty Hayward, Mike Czako, Martin Pagh Ludvigsen, Creatives: Sean Stell, Design Director: Florencio Zavala, Designers: Norman Brown, Christian Perez-Morin, Sandra Seo. Sticker animation: @valeris, @hazenbecker, Taylor James.

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