Creative direction across industries, platforms, and cultural spaces.
- 20+ years shaping design for brands like YouTube, Meta, Apple, and Obey. 
- Expert in brand systems, campaign storytelling, and AI-driven experimentation. 
- Projects span tech, education, public health, entertainment, fashion, and advocacy. 
 
        YouTube Brand Standards
 
        This is a Thank You project
 
        Color the Classics
 
        ILX TOTAL (CONTROL)
 
        Acura / Sundance Film Festival
 
        EVERYTHING WE EVER IMAGINED
 
        Whatever Makes You Whole
 
        Creativity is in the Air
 
        NSX RACING
 
        MDX WOW
 
        This is our POV
 
        Play Your Heart Out
 
        California Inspires Me
 
        The Radiant Child
 
        Starship Flight Test
 
        Creative Solutions
 
        Varo Bank
 
        Schools Not Prisons
 
        Martin Garrix
 
        Google Politics & Elections
 
        It Was the Pits
 
        Into Action
 
        Harpke Family Farm
 
        Wisdom Gone Wild
 
        Manzanar, Diverted : When Water Becomes Dust
 
        Slamdance
 
        Pea Island Life Savers
 
        City of LA COVID-19 Safety
 
        Honda Latino
 
        Playboy Editorial
 
        Obey Clothing
 
        Spread Optimism
