MDX WOW

For the 2017 Acura MDX launch, I led an immersive mobile campaign using Facebook Instant Experiences (Canvas), blending dynamic visuals, animations, and technical details. By hacking the platform’s tilt-to-pan feature, the campaign gamified engagement, allowing users to interact with the MDX as it moved across the screen. Each interactive experience linked to additional features, keeping audiences engaged.

The multichannel campaign also included TV spots like "Anthem," set to Beck's hit "Wow," and highlighted the AcuraWatch™ safety suite, now standard on all MDX models. Custom digital marketing targeted customer purchase motivations for a seamless and engaging rollout. Our team spearheaded the evolution of the brand’s visual language, influencing all touchpoints from broadcast and OLV to digital and social efforts.